Post-Series 4/10: Ten reasons why you need a website for your small business

4. You can display your best reviews and testimonials prominently on your website

Displaying your best reviews and/or testimonials prominently on your website is a great way to establish social proof. This might come in the form of personal customer testimonials.

If your business has appeared in articles from newspapers or popular local blogs, you can also feature those.

Publishing your best reviews on your website also serves the secondary purpose of creating a permanent archive. This means that even if third-party review sites close at some point in the future, you’ll still have access to your best reviews.